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Dr. Squatch & The Boys Launch Compound V

The limited-edition “Compound V” soap, developed in partnership with Sony Pictures Television’s The Boys, drops alongside the show’s fifth and final season.

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By: Rachel Klemovitch

Assistant Editor

Dr. Squatch has partnered with The Boys and Vought International, the global leader in superhuman performance, to introduce the first civilian-approved application of Compound V. The eponymous, limited-edition soap bar is designed for daily use.

Packaging features the show’s main superhuman, Homelander, his laser eyes, as well as the show’s art style. 

John Ludeke, Chief Brand Officer at Dr. Squatch, said,

“Vought builds power at scale, and we build products that help guys show up at their best every day. This partnership was about finding the overlap between those two ideas and bringing it to life in a way that feels true to both worlds. Compound V is one of the most recognizable ‘products’ in modern television, and we just made a version that maintains the identity, the edge, and the cultural weight, but translates it into something practical.”

The limited-edition, zero-grit product features an “electric” sensory profile designed for maximum impact. Blue raspberry, sour citrus, and cedarwood make up the fragrance profile.

Developed in collaboration with Sony Pictures Television in honor of the fifth and final season of The Boys, Compound V was engineered to meet Dr. Squatch’s ingredient standards and Vought’s performance standards. 

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